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Social Listening

 I was at work the other day and one of my coworkers showed up in a brand new Carhartt vest. He said it was gifted to him by someone who didn't want it after Carhartt established a vaccine mandate for their employees. Since the mandate, there has been boycotts against the mandate by some of the company's consumers. I was surprised that someone would be willing to give up a brand new vest in order to boycott Carhartt. Carhartt is know for providing quality and durable clothing, and that's not something I would easily give up. That night, I decided to investigate on twitter to see what other people were saying. The first tweet that popped up said " Say no to @Carhart There are other brands producing great clothing not mandating poison. #DefeatTheMandatesDC " from a Molly Hadit (@Myheartsathome) following a link to other clothing retailers that could provide similar products. The next post said " Finally picked up a new  @Carhartt  t hat yesterday  #sweatwickin
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Marketing in the News

While I was scrolling through the articles in marketingweek.com one headline caught my eye.  McDonald’s launches loyalty scheme that rewards customers with Big Macs. This headline made me think of the night before when I ate two Big Macs and not one of them rewarded to me. As I read through the article I quickly found out why; the loyalty program was only launched in the UK. The program gives out 100 points for every euro you spend. Points can be converted into food prizes or can be converted into a cash donation to BBC's Children in Need. The lowest amount of points you can spend on food is 1500 which can be traded for a mini Mcflurry, a small side of fries and other various small items. The prizes get bigger the more points you have over 1500 until you get to 4000 when you can finally get a Big Mac. If you choose to, you can trade in your points at any amount and McDonalds will match the value of points as a cash donation to Children in Need. This is the first major campaign to b
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About Me

Hi, My name is Darren Parker, I am 19 years old, and I am a sophomore at Linn-Benton Community College. I am majoring in accounting, which is a field I have always been interested in. I enjoy dealing with numbers and finances, so accounting seemed like the perfect field for me. I also am working at a family owned pizza place in my hometown whenever I'm not doing homework or going to class.  This term at LBCC I am taking 4 classes that I am almost mentally ready to take on. One of the classes that I am actually looking forward to is my Principles of Marketing class. Although it was next in line of the many classes I need to take in order to reach my degree, I have always been fascinated with the marketing side of businesses. Marketing is a part of what I have seen my family handle at the pizza place and I am excited to see the connections between the class and work. In my free time I like to listen to music and play video games. I grew up with a Wii and I loved games like Super Smas
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